Online boutique stores for Quetta dress designers, fashion brands, and apparel retailers. Dress catalog with photography display, made-to-measure custom order workflows, Instagram product import, JazzCash/EasyPaisa checkout, and TCS/Leopards courier integration. Starting PKR 60,000.
Pakistan's boutique fashion industry has exploded online over the last five years. Brands that started as Instagram-only operations have grown into significant businesses with national reach, exporting Pakistani fashion to diaspora customers in the UK, US, Saudi Arabia, and Canada. The brands that figured out e-commerce early — combined with Instagram-driven marketing — have captured disproportionate market share. The boutiques still relying on word-of-mouth and in-store visits are struggling to compete.
What makes boutique fashion different from generic e-commerce: the product mix is highly visual (photography quality matters intensely), made-to-measure orders are common (requiring different workflows than ready-stock items), Instagram is the primary marketing channel (so integration with Instagram product catalogue matters), customer engagement is more relationship-based (so WhatsApp ordering and styling consultations are important), and shipping to diaspora customers adds complexity (international courier costs, customs declarations, sizing conversions).
We build boutique websites that handle these specifics. From a Quetta-based dress designer selling primarily through Instagram who wants a proper website to capture the customers who do not see her Instagram (PKR 60,000), to a full multi-product fashion brand with stock management, made-to-measure workflows, and international shipping (PKR 280,000+).
Photo-focused product display with high-resolution images, multiple angles, model wearing the dress, fabric close-ups, and detail shots. Mobile-optimised image loading.
Custom order workflow: customer selects design, picks fabric and colour, enters measurements (or books a measurement appointment), adds customisations (sleeve length, neckline style, embellishments).
Auto-sync products from Instagram Shop to your website. New posts automatically become product entries (with manual review).
WhatsApp button on every product. Pre-fills product reference and customer query. Often the highest-converting checkout path for Pakistani boutiques.
TCS, Leopards, M&P APIs for domestic shipping. International shipping integration for diaspora customers (DHL, FedEx, Aramex).
Save customer preferences, sizes, previous orders, fabric preferences. Personal styling notes for repeat customers.
Special order workflow for bridal lehengas, wedding dresses, walima outfits. Multi-piece coordination (joda + dupatta + accessories).
Full payment, advance + balance on delivery, JazzCash/EasyPaisa, bank transfer with proof upload, COD where appropriate.
Track ready-stock items separately from made-to-measure. Low-stock alerts. Automatic 'sold out' marking when stock hits zero.
Catalog + WhatsApp orders
Most popular
International ready
Boutique websites start at PKR 60,000 for a showcase site with WhatsApp ordering. A full e-commerce boutique with online payments, made-to-measure workflow, and courier integration starts at PKR 160,000. Boutiques targeting Pakistani diaspora with international shipping start at PKR 280,000. All tiers include initial product upload.
Yes. Instagram Shop integration is included in our higher tiers. New Instagram product posts can be automatically imported to your website as draft products that you review and publish. Saves significant manual work for boutiques that primarily curate via Instagram.
Yes. Made-to-measure handling is designed for complex multi-piece bridal orders. Customer can specify each piece (lehenga, choli, dupatta) separately with independent fabrics, embellishments, sizing, and customisations. Pricing is calculated as the order is built. Order goes into a manual review queue for tailor approval before being formally accepted.
Yes. International shipping is a feature of our diaspora-ready tier. We integrate DHL, FedEx, and Aramex APIs for international shipping. Pakistani diaspora customers in UK, US, Canada, Saudi Arabia, and UAE can order, see accurate shipping costs at checkout, pay in their local currency (or PKR converted at current rates), and track delivery.
Some boutiques prefer Shopify's polish — see our Shopify-specific service.
Brand identity for new boutique launches — logo, colour palette, photography style.